Chrome drops news shorts, Peter Sagan makes a cameo and Osmo talks hydration at REVEAL

In what might soon become industry norm, several cycling and outdoor brands showed-off plans for product releases and 2020 projects yesterday at REVEAL — a live-stream event designed to fill gap left by cancelled physical tradeshows due to COVID-19.

Among the presenters: OSMO nutrition talked soon-to-be-released formulations focused on osmolality (primarily determined by the amount of carbs, amino acids, and proteins in a drink) and their continued partnership with Peter Sagan, who made a cameo during presenter Allie Nicols’ discussion.

Elsewhere Chrome talked about product development in wind tunnels – WTF? — and extended heat-dissipation testing going into new products. The new Madrona shorts, for example, are among the company’s planned summer releases, built with water resistant, four-way stretch, and low-key reflective hits; Chrome has updated several of their popular bits (the Fulsom short) in different colorways for SS20, too.

Will tradeshows and events come back online after 2020? WIll the cycling and outdoor biz move towards virtual reveals and away from events like Outdoor Retailer and Eurobike? REVEAL points at a possible solution for shelter in place, as the industry looks for sales and signs of normality. Once life resumes, if it resumes, we’ll see if low-cost, high-quality digital events like these continue.