Lots of interesting news from the cycling world this week, including MVP’s third straight cyclocross world championship win (chapeau), a clever counterfeit-focused campaign, naming missteps and EF’s pretty-in-pink 2021 designs. (Slow burn to the start of the road season, ok?)
Let’s start with the counterfeit campaign and La Passione - the Brescia-based kit co. that caters to cyclists with bold colour blocks and DTC-priced kit. Sent Wednesday to their mailing list, La Passione designed a clever one-minute short titled, “If you love it, buy the original,” which discusses counterfeits in the kit biz and what it costs to create originality.
While counterfeit frames are an open secret in the cycling world, it’s less so in the apparel biz. Quality has a cost, of course — something we’ve written about before on HNH. While it’s hard to nail down specifics on cycling apparel, trade in counterfeit goods stand at 3.3% of global trade, according to the OECD and the EU's Intellectual Property Office. One can assume most in the cycling universe are affected, too, even if only marginally.
The video on the company’s FB visualizes originality, theft and faces that create brand names. It’s something few think about, really; lots of people show up to club runs with “Rapha” sunglasses made in Shenzhen. It’s an issue however that merits investigation as the impact is apparently being felt by brands both large and small. Good for LP for kicking off the discussion.