How did Restrap get started? Since the business started in 2010, Restrap has moved from a back bedroom, where our founder Nathan originally made pedal straps and we have since moved onto 3 different workshops over the years, doubling in size each time. The brand originally started off in the fixed gear cycling community in Leeds, making pedal straps out of reclaimed seatbelt - hence the name Re-Strap (recycled straps). Since then, we've moved into more of an outdoor market, making luggage and accessories for the cycle touring market. Over the past 5 years especially, there's been a huge growth within that specific sector of cycling (now named bikepacking), and we've been at the forefront with our products.
What was it like operating during the pandemic? Initially, it was a stressful time - nobody knew what the pandemic would mean and how it would affect the cycling industry and manufacturing in the UK. We knew initially how important it was for our customers and our staff to keep our doors open and make sure we are producing our products in a safe, and healthy environment. Since that initial phase of the pandemic, we've found things started to swing upwards, and cycling really has taken off in a big way. The idea of the 'staycation' is that little bit more enticing, and bikepacking is an ideal way to do it, and it's had a big effect on the industry.
The bike industry is seeing loads of demand at the minute - how are you managing demand spikes for Restrap bags? We've seen a huge amount of demand from quite early on in the year. Throughout April and May we started to see a big increase in demand, especially compared to spring the previous year, so we anticipated quite early on that the pandemic may end up causing somewhat of a boom in the bike industry. Over the course of the next few months we started to see a real increase in sales through our store, and also a huge amount of demand from our distributors. Since the start of the pandemic we've hired an additional 20 members of staff and we've been running at max capacity to cope. We're currently running to extended timescales at the moment, to cope with the high demand over summer, and we're in the process of bringing these down at the moment.
More road riders are looking at canister bags for longer rides - why are they choosing the canister bag?It's hard to say really! Canister Bags have really taken off across the industry when it comes to bike bags. I think the main draw behind a Canister Bag is just how easy it is. They effectively fit any bike, from Bromptons, mountain bikes, up to race bikes with a slammed stem. It's mainly the accessibility factor from that sense, but let's be honest - a Canister Bag just looks cool. It's a really neat way to carry all your kit within arms reach, and lets you free up your jersey pockets or carry extra things like snacks or even a camera.
In your opinion, how do bike bags change rides? It really changes what kind of ride you might go on. Even if you're out on a casual Sunday ride with your mates, you might want to mix it up by carrying a few extra snacks, or simply throwing everything you would normally carry in your jersey pockets in the bags. We've even seen people carrying a full aeropress and coffee kit and enjoying a great coffee outdoor coffee on the go, which is great! We know from personal experience that once you have the right equipment different types of cycling adventures suddenly becomes accessible. We love the idea that people are discovering this for themselves, and people who may not have had gravel riding or bike touring on their radar might think "That's pretty cool, I might give that a go!". It's almost contagious in that sense, even with one day or weekend adventures and we love being involved in this new movement. We hope it continues, and we aim to make the best products we can to enable people to have those adventures.